Don’t wait till somebody is recognized to take motion.
For The Love Of My Gurls is a brand new marketing campaign established with a mission to carry consideration to the danger of breast most cancers amongst girls of the Black group.
In accordance with ABC7, the brand new marketing campaign was launched from a partnership between TOUCH, The Black Breast Most cancers Alliance and Shiny Pink.
“For The Love Of My Gurls is actually about equipping, educating and empowering younger, Black girls to begin caring about their ladies,” stated Hayley Brown, TOUCH Director of Packages and Partnerships.
The partnership is utilizing the marketing campaign to amplify their three calls of motion that embrace understanding Black breast well being, performing month-to-month checks, and unlocking their HERstory by studying household historical past.
“Your way of life, genetics, & private and household well being historical past all influence your most cancers danger. As much as 10% of breast cancers are hereditary – which means you might share danger with your loved ones,” The TOUCH web site wrote in regards to the significance of realizing your HERstory.
“Too typically younger, Black girls unaware of their danger are dismissed by docs and find yourself with delayed, extra superior breast most cancers diagnoses. We created For the Love of My Gurls to talk up—we should speak about breast well being to avoid wasting one another. It’s as much as us to handle our gurls,” the web site added.
“We’re so proud can’t simply depend on all the pink and say, ‘test, we’ve performed breast most cancers,’” stated Lindsay Avner Kaplan, CEO and founding father of Shiny Pink. “We now have bought to get girls to do motion.”
The teams imagine that initiating and persevering with the dialog on breast most cancers will present an answer for the problem that’s so prevalent amongst Black girls.
Girls are inspired to affix the motion, find out about secure magnificence merchandise, attend occasions and be part of the dialogue. Girls will even have entry to attach with younger breast most cancers survivors.
