Seize vs Gojek: Whose technique do you have to observe?

The battle for the “Tremendous App” throne in Southeast Asia continues as neither Seize now Gojek, main tech startups, present plans of slowing down their expansions. The 2 ride-hailing firms appeared to have discovered the important thing to the big potential of Southeast Asia’s know-how market composed of younger and tech-savvy populations. Whereas they’ve an identical finish objective of driving tens of millions of customers to dig into their cell wallets, they’ve taken totally different paths to scale.

Seize: Regional goal from the get-go

Seize set its sights on Southeast Asia from the very starting in a bid to deal with transportation issues in tier 1 cities throughout the area. Like different startups, Seize took a growth-at-all-costs strategy till it reached a price of $14 billion, signalling a change to a extra strategic mannequin. It selected the path to partnerships with different startups, together with HappyFresh, Ninja Van, and Hooq.

Additionally learn: Echelon 2022: The rise of a brand new startup profitability tradition

Gojek: There’s no place like dwelling

Gojek centered on its roots in Indonesia earlier than regularly taking maintain of different regional nations. It was the primary firm within the nation to make the most of bike taxis for private transportation and deliveries utilizing an app earlier than including vehicles and taxis to the menu. By prioritizing the native market, Gojek constructed a stable loyal buyer base, making it the most-used app within the ride-hailing, meals supply, and digital fee segments amongst Indonesian millennials.

The trail ahead

One factor to study from Seize and Gojek is that there isn’t any single technique to get to the place you wish to be. However what makes extra sense for startups transferring ahead? Do Southeast Asia startups should suppose regional from day 1? How does regional expertise scaling work? What are the pricing, enterprise fashions, know-how, and language concerns when scaling? Which firms have scaled effectively regionally? What are the essential errors when increasing regionally, and the way can they be rectified?

Additionally learn: The Huge Leap: Bringing retention greatest practices throughout SEA

Such questions are greatest mentioned on the Echelon Asia Summit 2022. Klaus Wehage, Co-Founder and CEO of 10x Innovation Lab, will average a panel dialogue on “Seize vs Gojek mannequin – How do you have to scale your startup throughout the area” with founders Jennifer Zhang (Wiz Holdings), Hendra Kwik (Fazz Monetary), Ram N Kumar (NirogStreet), and Vincent Fan (Zeek).

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Echelon Asia Summit 2022 (October 27-28) returns after a three-year hiatus. It goals to collect essentially the most influential decision-makers and business leaders from the Southeast Asia tech and startup ecosystem.

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