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TOPSHOP is entering into plus sizes? Ohhh sure! TOPSHOP Curve (the plus dimension line) does exist, because of ASOS. Final 12 months, ASOS acquired the TOPSHOP and TOPMAN manufacturers and this lately introduced information (Sept. twenty ninth) is a part of their worldwide development technique via its partnership with Nordstrom within the US.
We’re intrigued about this shock, too! Not solely are we getting plus dimension choices however Massive & Tall choices as properly. We first noticed the TOPSHOP Curve line over on Nordstrom as we had been searching for assertion plus dimension coats for the autumn to share with you.
We needed to attain out the TOPSHOP and ASOS staff to verify we understood what was taking place right here. As a result of that is curious! Particularly because the legacy plus dimension manufacturers from the UK have divested from plus dimension vogue within the US over the previous few years (we miss you, Merely Be and Evans).
“TOPSHOP and TOPMAN are actually iconic British manufacturers and taking stewardship of such a beloved establishment has been a privilege. During the last 18 months, we have now finished some unimaginable work, studying from the previous and from one another to create one thing thrilling and related for the long run. We’re so proud to share our new imaginative and prescient with the world, however that is solely step one of the journey. There’s much more work to do and so many thrilling concepts we wish to discover.”
Nikki Tattersall, Director of TOPSHOP and TOPMAN
For this new chapter for TOPSHOP and TOPMAN, we get an up to date brand, touchdown web page on ASOS, and new sizing choices. Whereas restricted in choices at first look, TOPSHOP and TOPMAN will proceed to introduce inclusive sizing via the Curve line (plus sizes accessible in sizes UK 18-28) in addition to execute plans to construct out their Maternity, Tall and Petite collections.
With this acquisition, ASOS transitioned TOPSHOP and TOPMAN right into a digital-first enterprise to align with ASOS’ ethos and values. However over right here within the US, TOPSHOP and TOPMAN can even be accessible in 106 Nordstrom shops, as a part of its model enlargement technique.
Will this enlargement embrace plus sizes within the Nordstrom shops? We do hope so…
You possibly can store the TOPSHOP Curve plus dimension coats and denims which have dropped first, at ASOS.com!
We are able to quickly anticipate a devoted Curve part on web site that additionally introduces better mannequin variety that’s much like what ASOS has been giving us over the previous few seasons. We hope that they do think about the editorial inclusion as properly.
That is all about having choices in plus dimension vogue and with this information, hopefully this extension turns into as full fledged as ASOS Curve is- not skimping on the tailor-made fashion that TOPSHOP is thought for!
What do you consider this information? Does this excite you?
Are you on the fence? Are you going to attend and see what else drops from this TOPSHOP Curve assortment?
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