Cisco and Alibaba Collaborate in opposition to Counterfeiting

Co-authored by Huan Yang

Prospects in China and around the globe are more and more in search of less complicated, and cost-effective methods to purchase expertise. Together with the speedy growth of the web, buying on-line has change into an ordinary follow important to trendy life. Nonetheless, not with out threat. Consumers want to pay attention to the potential of receiving inferior and counterfeit merchandise.

To sort out the counterfeiting challenge, the Alibaba group arrange the Alibaba Anti Counterfeiting Alliance  (AACA) in 2017 which mixes Alibaba’s capabilities with the information, enforcement experience and sources of name homeowners.

To guard on-line marketplaces in China, Cisco joined AACA in 2021 partnering with Alibaba’s Platform Governance group to boost consciousness on the hazards of counterfeiting and maintain counterfeiters accountable for his or her unlawful practices.

Cisco’s International Model Safety staff consists of an incredible squad of investigators and engineers who actively monitor {the marketplace} to establish sellers of counterfeit merchandise and take steps to curb this downside.

Because the guardian of Alibaba’s ecosystem, Platform Governance is accountable for administering and, as needed, bettering the foundations and insurance policies governing enterprise practices on on-line marketplaces; assessing the reliability and integrity of retailers; defending mental property rights; and setting requirements for the standard and security of merchandise bought on their marketplaces.

With product authenticity on the core of its mission, the Platform Governance staff is dedicated to constructing a wholesome mental property atmosphere within the period of the digital economic system, by cooperating with rights holders corresponding to Cisco. Utilizing model information and business insights supplied by rights holders, Alibaba proactively displays its e-commerce platforms to handle the dangers of infringing listings. It additionally cooperates with governmental our bodies and commerce associations, leveraging cutting-edge expertise to help in offline investigations.

“Alibaba is happy with the cooperation outcomes achieved along with Cisco since becoming a member of the Alibaba Anti-Counterfeiting Alliance in 2021. Due to Cisco’s glorious Model Safety staff and Alibaba’s Expertise, collectively we have now significantly enhanced platform monitoring, and delivered essential prison offline raids. Cisco and Alibaba even took revolutionary steps to coach shoppers in regards to the significance of shopping for real merchandise by way of the AACA Pop Up Museum and Dada Star Quiz.” 

Mick Ryan, Director, Model Cooperation, Alibaba Platform Governance

To extend consciousness about the advantages of real merchandise and let shoppers be part of manufacturers within the struggle in opposition to counterfeits, the AACA Popup Museum was organized in Hangzhou from 11 to 13 March 2022. Cisco showcased real and counterfeit switches and transceivers, launched prospects to the significance of buying from Cisco Licensed Channels and launched Model Safety complimentary product authentication instruments:

BuyRight: www.cisco.com/cn/buyright

Establish Counterfeit: www.cisco.com/cn/identifycounterfeit

Have questions?

Head over to our Model Safety website to study extra in regards to the risks of unauthorized counterfeit merchandise, in addition to what you are able to do and what you’ll be able to count on from Cisco and our companions.

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