Microsoft is the most recent firm to drop a bodily presence at CES, because the elevated prevalence of COVID-19 spooks exhibitors. It joins a rising listing of main firms ditching the world’s largest know-how present.
“After reviewing the most recent knowledge on the quickly evolving COVID surroundings, Microsoft has determined to not take part in-person at CES 2022,” an organization spokesperson stated in an e-mailed assertion. (The spokesperson declined to provide their title as a result of that’s how Microsoft prefers to announce occasion standing adjustments.) As an alternative, the corporate can have a digital presence for each the Microsoft Associate Innovation Expertise and Automotive Press Equipment.
Microsoft was a featured exhibitor on the know-how convention, and is now the most recent to say it won’t attend. Lenovo, T-Cell, Amazon, the corporate previously generally known as Fb, GM, Intel, Twitter and Google have all pulled out, citing COVID-19 fears. The illness has been quickly rising in prevalence once more within the U.S., as a brand new variant sweeps by means of the inhabitants.
Yesterday, CES organizers insisted the occasion would go on regardless, with required proof of vaccination, masks, and free speedy assessments. On Wednesday, the Client Know-how Affiliation, which organizes the occasion, stated 42 exhibitors have canceled.